Workforce Diversity at Nordstrom


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Case Details:

Case Code : HROB099
Case Length : 14 Pages
Period : 1988-2007
Pub Date : 2007
Teaching Note :Not Available
Organization : Nordstrom Inc.
Retail
Countries : US

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Diversity at Nordstrom

Nordstrom recognized that its customer base was getting diversified as a result of changing demographics in the US. The company believed that employing people from different backgrounds would help it reflect its customer base. Talking about the company's policy to employ a diverse workforce, Deanna Talley (Talley), who was Nordstrom's Corporate Diversity Affairs Director in 2006 said, "When you think about the customer, that is really a tapestry of everything. We recognized that we had to deal with, be prepared for and understand all the different issues that are going on in society because those are our customers. The people living outside our doors are the people who walk inside our doors."...

Women: Since a large part of Nordstrom's merchandise catered to women, the company believed that employing a large number of women would be advantageous. As of May 2007, 72.4 percent of Nordstrom's managers and 72.5 percent of total employees were women. There were also three women on the company's nine-member board...

Ethnic and Racial Minorities: The diverse workforce at Nordstrom included ethnic and racial minorities like African-Americans, Asian-Indian Americans, Native Americans, Asian/Pacific Islanders, and Hispanics. As of May 2007, 31.4 percent of managers and 41.9 percent of employees were people of color...

Sexual Minorities: Nordstrom provided equal employment opportunities to sexual minorities. In its employee handbook, the company had a written non-discrimination policy covering sexual orientation and gender identity...

People with Disabilities: Nordstrom's diversity policies also addressed the issue of the employment of people with disabilities. The company advertised in magazines like ABILITY to seek employees from the disabled population...

Diversity Training

Diversity Training formed an important part of Nordstrom's diversity efforts. The company had an Executive Vice President who looked after Human Resources and Diversity Affairs. In addition, Nordstrom had another Vice President who addressed issues regarding Corporate Diversity Affairs at the company...

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